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42+ speakers covering 31+ topics, and we're still not done yet!
Call us with questions at 202.800.2545 or email us. See you in New Orleans!
It's shocking how many brand marketers are stuck with brand trackers they hate. We tell ourselves we can't change the way we look at consumer perceptions of our brand and key brand health metrics, because "we'll lose all of our historical data" even though very few teams have made actionable, strategic decisions based on the outputs of that data.
Cynthia Davis (Director of Consumer Insights at Denny's) and Chris Plating (VP, Brand Planning at Erwin Penland) will talk about Denny's decision to transform their brand tracker from a client and agency perspective. The presentation will cover key hurdles, strategic impact, economic advantages and future evolution of their approach.
We will invite brand marketers in similar situations to share and discuss in an open and collaborative conversation about how we best tap into the tools at our disposal, syndicated research partners, custom primary data inputs and the wide array of social listening/research options.
ISC is a terrific place to network and learn best practices from colleagues. These organized and chance meetings with a community of research experts immersed in the very latest market trends, approaches, methodologies and best practices can provide a lifetime of support.
The best education can improve competitiveness, hone cross-disciplinary skills and provide in-depth knowledge, as well as motivate, inspire and enable growth, directly benefiting you and your team, every day.